differentiation

The creation of a company implies entering to compete in a market against other companies. It is admirable to see the great ability that Ryanair has had to reduce costs in the air passenger transport industry, or how Apple is capable of setting a significantly higher price for its technological devices compared to […]

It is admirable to see the great ability that Ryanair has had to reduce costs in the air travel industry, or how Apple is able to price its technological devices significantly higher than those of its competitors. These ways of competing have been the result of strategic choices […]