How to analyze the market and competition

Do you want to outperform your competitors? Learn to analyze the market and the competition like a professional.

Our market and competition analysis course will provide you with the necessary skills to understand the market, identify opportunities and outperform your competitors.

With the objective of analyzing the market in which a certain product will be introduced and its associated characteristics such as its size, the success factors that characterize it, what barriers to entry and exit we can find, what is its evolution and natural growth. , its consequent pace and current trends.

Goal

The main objective of this training will seek to provide participants with the necessary skills and knowledge to understand the market environment in which they operate, identify opportunities and threats, analyze the competition effectively and develop informed and successful business strategies.

Content

• Introduction to market analysis.
• Phases of the methodology:
  • How to identify our market
  • Main characteristics to be taken into account
  • We became “Coolhunters”
  • Competition Analysis
• Practical exercise: develop a strategy to identify and define your Market and Competition.
  • Development of the exercise
  • Sharing of the results obtained
  • final presentation of results
  • Conclusions and recommendations