design thinking. Ideation and innovative design applied to the creative industry

Do you want to start a creative business? Learn to get the most out of your ideas.

Design Thinking is an action-oriented 100 % methodology. This methodology allows entrepreneurs and startups quickly advance and test your hypotheses by implementing a creative, innovative and collaborative strategy with which we can generate innovative solutions in a very short time.

Goal

The orange economy (or economy of creativity) refers to those economic activities related to art, culture and technology, among others, in which creativity is the central axis.

The objective of this workshop will be both to learn about the "Design Thinking" methodology and its application in the economy of creativity.

The following topics will be covered:

• What is the Design Thinking methodology and what are its different phases.
• What is the creative industry and what tools currently exist to promote this industry.
• We will develop practical exercises on Design Thinking methodology.
• We will face a creative challenge related to the economy of creativity, taking into account the Design Thinking methodology.

Program

The workshop will be held on March 28 and 29, from 4:00 p.m. to 7:00 p.m.

Tuesday March 28 (from 4 to 7 p.m.). Design Thinking Workshop:

• Introduction to Design Thinking and its application in problem solving.
• Phases of the Design Thinking methodology.
• Practical exercise: identify and define an innovative business idea using the Design Thinking methodology.

Wednesday March 29 (from 4 to 7 p.m.). Creative process workshop and technology at your service:

• Introduction to the concept of creativity.
• Technology applied to creativity.
• creative challenge. Create your own corporate image (logo, mission, vision and objectives) using the Desgin Thinking methodology.

Place of celebration

Coworking of the Pipo Velasco Youth Center (Usera), calle Avena, 5 – 28026 Madrid

If you want to participate in these training activities, all you need is:

• Entrepreneurial mindset.
• Interest in training
• A business idea in its initial phase.

Do not miss it, you can now reserve your place!