Business internationalization: competitiveness factors and international strategy/marketing
Practical workshop that has a double purpose: first, to carry out an evaluation of the international competitiveness of the Spanish company and, second, to analyze the effective development of a strategy and plan […]
Blue Ocean Strategy and Business Models
Nespresso, a subsidiary of the Nestlé group, managed to revolutionize a mature industry with limited profitability where soluble coffee and roasted coffee predominated. With a new business model […]
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