Internationalization of the company

We will analyze the current situation of the business through a SWOT (Weaknesses. Threats. Strengths. Opportunities) to determine the strengths and weaknesses of the company and its position regarding the opportunities and threats presented by the market.

Once this analysis is done, we will seek to generate strategic ideas as a response to the crossing of the situation of the company with respect to the market situation.

Program

1. Introduction:
   • 1.1. Presentation of the program and speaker/attendees.
   • 1.2. Internationalization of the company: brief introduction.
2. Analysis of current business situation:
   • 2.1. SWOT Analysis (Weaknesses, Threats, Strengths, Opportunities).
   • 2.2. Product/service life cycle.
3. Detection of international business opportunities:
   • 3.1. Process phases
     • 3.1.1. Planning.
     • 3.1.2. Design.
     • 3.1.3. Execution.
     • 3.1.4. Conclusions.
4. Practical case.
5. Conclusions and discussion.

Imparted by Fernando de Gongora, founding partner of Reliance Partners.